Insights
How we think
Original thinking on design, AI, products, systems and business, written when we have something to say rather than on a schedule.
Latest thinking
- Product · 4 min
The case against the AI feature
Bolting a model onto a finished product isn’t a strategy. What AI-native actually demands of a roadmap. - Design · 4 min
Design systems are operating systems for taste
Tokens don’t make a brand consistent. Decisions do. What our own Gate process taught us about codifying judgement. - Design · 4 min
Interfaces for reasoning: showing the work without the noise
A visual essay on how products should expose what their intelligence is doing, and when they shouldn’t. - Business · 4 min
Pricing intelligence: charging for outcomes, not seats
Seat-based pricing assumes humans do the work. What happens to SaaS economics when they don’t.
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