KAJA by Numa

Brand identity, website and menus for a destination restaurant in Ubud, built as one system from the logomark to the reservation.

Client: KAJA by Numa
Industry: Hospitality
Services: Brand identityWebsiteMenus

The KAJA dining room: hand-sculpted plaster arches, olive velvet chairs and palms under warm light — The dining room at KAJA, Ubud.

Context

A restaurant conceived as a complete evening.

KAJA was created to be more than a restaurant: a destination in Pengosekan, Ubud, where a hand-sculpted room, contemporary Mediterranean cooking and entertainment come together. That ambition needed one identity that holds everywhere a guest meets it, from a story on their phone to the menu on the table, rather than a set of separate design outputs.

Location: Pengosekan, Ubud, Bali
Cuisine: Contemporary Mediterranean
Scope: Identity, guidelines, website, print and story menus

Approach

Three decisions held it together.

01
The mark comes from the room
The logomark abstracts KAJA's hand-sculpted interior into flowing lines that also echo Ubud's tree textures, so the identity begins with the space guests walk into.
02
One typographic voice
Carmine for the logotype, Moche for everything else. The same pairing runs through the guidelines, the website and every menu.
03
Every page leads to a table
Each page closes on one reservation action. It hands guests straight to SevenRooms, with WhatsApp as the direct line.

Brand system

An identity drawn from the room.

A compact system, documented in full guidelines: logomark, Carmine logotype and lockup, clear-space and sizing rules, a five-colour palette and a Moche type scale.

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Digital experience

The website, in the same voice.

Home, About, Menu and Stories share the print work's cream ground, Moche typography and photography-led layouts. The menu is browsable by course, and every page closes on a single reservation action.